Language for all: why our choice of words matter
Sometimes we use gendered language without even realising it. Finnair's language guidelines aim to use inclusive language that is accessible to everyone and avoids gendered labels.
Choosing a simple greeting can have a greater impact than one might think. “Hello, everyone” is a more inclusive option than “Dear ladies and gentlemen”.
The language we use when we talk to each other is directly linked to how valued and accepted people feel. At Finnair, we want to make sure that everyone feels welcome and appreciated on our flights and when working at Finnair or with Finnair people. We believe that the language we use is an important part of creating an inclusive work environment.
When you fly with us, you'll see that we put this into practice by being mindful of our language and making sure that everyone feels valued and seen.
Recommendations for a more inclusive language
We have developed gender-neutral language recommendations for English and Finnish to assist our staff. Their aim is to help us use language that is as inclusive as possible. The new guidelines give examples of what words can be used instead of gendered terms.
Some of these recommendations have been in place for some time. For example, in Finnish, we have long referred to cabin crew members instead of stewardesses. The same applies to English.