This policy outlines how cookies and similar tracking technologies are used in Finnair’s online services.
What are cookies?
A cookie is a small piece of data (text file) that a website asks your browser to store on your device. A cookie doesn’t harm your device and it cannot be used to distribute malware.
With cookies we can improve the user experience in our online services by remembering your language and other preferences, login status and the contents of the shopping cart, among other things.
Cookies can also be used to measure traffic in our online services, to modify content based on browsing actions and previous visits, or for advertising purposes. In these cases, your personal data may be collected with the help of cookies.
- Assisting you in navigation and using our services in general;
- Functionalities for booking flights, managing reservations, logins, and ability to provide feedback;
- Analysing the use of our products, services or applications;
- Developing our services and applications according to our customers’ preferences; and
- Assisting with our marketing efforts (including personalised advertising).
Your browser is likely configured to automatically accept cookies but you can change your browser's settings. Cookies can also be deleted from your computer by accessing the settings in your browser.
Below is a list of the cookie types we use across our online services:
- Automatically enabled functional cookies
- Website performance cookies
- Content personalisation cookies
- Advertising cookies
Accessing and modifying cookie preferences
Except for the automatically-enabled functional cookies, we do not place cookies on your device without your consent. You can enable and disable the use of cookie categories (except automatically enabled functional cookies) in Cookie preferences that can be accessed through the cookie information banner shown on our website or through the cookie preferences link or view in our online services.
Cookie categories used
Automatically enabled functional cookies
These cookies are necessary for our online services to function, and they cannot be switched off in the Cookie preferences. They are required for an effective and secure connection to online services and are usually set in response to actions taken by you to request services such as booking flights, managing reservations, logging in, using the live chat service or filling in web forms.
Some of these cookies are persistent i.e. they are not automatically deleted after the browsing session. You can set your browser to block or alert you about these cookies, but blocking them will cause some parts of the website not to work.
- Google Tag Manager
Website performance cookies
Website performance cookies are used only with your consent. These cookies help us to measure traffic, to identify returning customers, and to understand how our customers use our website. We use this information to improve the usability and digital experience of our services.
These cookies are persistent. If you don’t allow these cookies, all performance measurement functionalities remain disabled.
- Google Analytics
- Quantum Metrics
- Visual Website Optimizer
Content personalisation cookies
Content personalisation cookies are used only with your consent. These cookies help us to personalise the content and offers we provide to you, based on your use of our website and other services. They enable enhanced functionalities and personalisation, such as tailored content and videos. They may be set by Finnair or by third-party providers.
These cookies are persistent. If you don’t allow these cookies, content personalisation functionalities remain disabled.
- Google Optimize
Advertising cookies are used only with your consent and are used to help us to place targeted content on other companies’ websites and services. These cookies are set through our site by our carefully selected advertising partners. Such third-party cookies may be used by those companies to understand users’ interests with the objective to display relevant ads on other sites. Third-party cookies may also be used by social sharing tools and in embedded third-party content in our services.
These cookies are persistent. If you don’t allow these cookies, advertising functionalities remain disabled.
- DoubleClick Floodlight
- Facebook Custom Audience
- Google Analytics Audiences
- Bing Ads
Controlling third-party advertising
Our marketing partners are committed to building consumer awareness and establishing responsible business and data management practices and standards. Most of these companies are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB). Members of NAI and IAB adhere to industry standards and codes of conduct. The NAI and IAB members offer a general opt-out function of behavioural advertising. Please visit the Network Advertising Initiative's Opt-Out page to identify the NAI members that have placed an advertising cookie file on your computer. To opt out of an NAI or IAB member's behavioural advertising programme also concerning other online services, simply check the box that corresponds to the company from whose advertising you wish to opt out.