Blue Wings

The joint challenges of coronavirus and climate change have brought the need for more sustainable travel into sharp focus. The travel industry has been hit hard by the pandemic and is now facing up to a world where consumers are looking to make smart choices about where they travel and how they can do so in a more sustainable way.

Climate change is beyond doubt the biggest crises humanity faces today. Which, in a middle of a pandemic is quite a daunting fact. The good news is that we are starting to understand the mechanics of it, and we know what we need to do to ensure temperature rise staying well below two degrees. 

Sustainable travel and ecotourism have grown quickly. Increasingly, travellers want to know about the impact that their trip is having on the planet, from their carbon emissions to whether responsible travel is at the heart of the companies they use to help book their trips.

We can change the world when there’s an urgent reason. Finnair’s Head of Sustainability Anne Larilahti reflects on what the pandemic teaches us about curbing climate change.

Finnair recently announced a new strategy to put sustainability at the heart of everything we do. That means reducing net emissions by 50 per cent by the end of 2025 from the 2019 baseline, with the aim of becoming carbon neutral no later than 2045.