Finnair Cookie Policy | Finnair
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Finnair Cookie Policy

Introduction

This Cookie Policy explains how Finnair Oyj uses cookies and similar tracking technologies (such as web beacons, tags, scripts, and local storage) on digital platforms (“plat-forms”) including our website and mobile applications. 

Finnair uses cookies, and similar tracking technologies (collectively “cookies”) to operate, protect, and enhance our websites and digital services. We use cookies in compliance with the EU General Data Protection Regulation (GDPR), the ePrivacy Directive  and the Finnish Data Protection Act. This policy explains what these technologies are, how we use them, and how you can manage your cookie preferences.

What are cookies and how do they work?

Cookies are tiny text files stored on your device (computer, tablet, smartphone) when you visit our website or app (“platform”). When visiting our platform, the cookies and platform communicate with each other so they can recognize your device. They enable our platform to remember you and your preferences, making your experience smoother – such as keeping form data, language preferences or login status.

  • First-party cookies: set by Finnair and transmit data to us.
  • Third-party cookies: set by partners or service providers and send information to them.

Most cookies assign a unique identifier to your device. While these identifiers do not always directly identify you by name, they are generally considered personal data because they can be linked to you as an individual, for example through your device or usage patterns. In some cases, cookies may be combined with other information to directly identify you, but this will only happen if you have consented or if it is strictly necessary for delivering our services. 

Cookies do not harm your device or contain malware.

Cookie Categories and Legal Basis

Under the GDPR we rely on legitimate interest as the legal basis (Article 6(1)(f)) for strictly essential cookies essential to deliver our services. We rely on your explicit consent (Article 6(1)(a)) for all other cookies, such as analytics, personalization, and advertising. We do not use non-essential cookies unless you have given your prior consent.

Essential cookies (also known as necessary cookies) are required for the basic operation and security of our website and digital services. They ensure that core functionalities—such as flight booking, managing reservations, login, customer support tools, and fraud prevention—work reliably and securely. Without these cookies, key features of our platform would not function properly. 

These cookies are always active and cannot be disabled through the cookie settings, as they are strictly essential for you to use our services. However, you may delete them manually via your browser settings after you finish your session. 

The legal basis for processing essential cookies is Finnair’s legitimate interest under Article 6(1)(f) of the GDPR. Our legitimate interest lies in ensuring the proper technical delivery, safety, and accessibility of our online services.

Platform / pixelCookie nameCookie domainDurationTypeCategoryDescription
AkamaiAKA_A2finnair.com1 Hourfirst partyEssentialHelps the website load faster using Akamai's caching and acceleration
Akamai_abckfinnair.com364 Daysfirst partyEssentialAkamai. Prevents malicious activity and abuse on the website.
Akamaiak_bmscfinnair.com1 Hourfirst partyEssentialUsed by bot detection and prevention mechanism. This cookie is used to track the progress of the session going through the standard detection workflow
Akamaibm_mifinnair.com1 Hourfirst partyEssentialAkamai bot manager cookie for identifying site traffic patterns.
Akamaibm_svfinnair.com1 Hourfirst partyEssentialAkamai security cookie ensuring user integrity.
Akamaibm_szfinnair.com3 Hoursfirst partyEssentialAkamai security cookie that helps prevent bot activities.
Amazon AWSAWSALBauth.finnair.com6 Daysfirst partyEssentialAmazon Application Load Balancer cookie
Amazon AWSAWSALBCORSauth.finnair.com6 Daysfirst partyEssentialAmazon Application Load Balancer cookie
FinnairFINNAIR_COOKIE_CONSENTSfinnair.com89 Daysfirst partyEssentialStores user's cookie consent
FinnairFINNAIR_COOKIE_IDfinnair.com399 Daysfirst partyEssentialStores ID of user's cookie consent
FinnairFinnairComLanguagePreferencefinnair.com6 Daysfirst partyEssentialStores users preferred language version
Salesforce_sfid_0b77finnair.com399 Daysfirst partyEssentialA cookie prefixed with _sfid_ that stores any consents and their status provided to the Web SDK
Finnairanalytics-tokenfinnair.comSessionfirst partyEssentialUserID created by CAS. Based on F+ username.
Finnairaycommissiongroupfinnair.com14 daysfirst partyEssentialAwin affiliate name for tracking users originating from meta search engines associated with Awin.
FinnairCASJSESSIONIDauth.finnair.comSessionfirst partyEssentialIdentifies the CAS application session.
FinnairCASTGCauth.finnair.com399 Daysfirst partyEssentialKeeps track of the single-sign-on session.
Qualtricsak_bmsceu.qualtrics.com1 Hourthird partyEssentialUsed by bot detection and prevention mechanism. This cookie is used to track the progress of the session going through the standard detection workflow
SalesforceBrowserIdforce.com364 Daysthird partyEssentialUsed for security protections. Rendered on a subset of Salesforce domains, including .salesforce.com, .force.com
SalesforceLSKey-c$CookieConsentPolicyfinnair.my.salesforce-sites.com364 Daysthird partyEssentialUsed to apply end-user cookie consent preferences set by our client-side utility.
Akamaiakaas_AB-Testfinnair.com399 Daysfirst partyEssentialSegments website visitors for AB testing purposes
Platform / pixelCookie nameCookie domainDurationTypeCategoryDescription
AkamaiRTfinnair.com6 Daysfirst partyPerformanceused by Akamai to measure page load time and/or other timers associated with the page
Finnairnm_ab_testfinnair.com29 Daysfirst partyPerformanceUsed for A/B testing to improve user experience.
Google_gafinnair.com399 Daysfirst partyPerformanceGoogle Analytics cookie for tracking user sessions and behavior.
Google_ga_FZXKMEMZNHfinnair.com399 Daysfirst partyPerformanceGoogle Analytics cookie for tracking user sessions and behavior.
Hotjar_hjHasCachedUserAttributesfinnair.comEnd of Sessionfirst partyPerformanceHotjar cookie to store user attributes temporarily.
Hotjar_hjSessionUser_3506893finnair.com364 Daysfirst partyPerformanceHotjar cookie for tracking session-specific user data.
Hotjar_hjSession_3506893finnair.com29 Minutesfirst partyPerformanceMaintains user session state for Hotjar analysis.
Hotjar_hjUserAttributesHashfinnair.com1 Minutefirst partyPerformanceEnsures user attribute consistency across Hotjar sessions.

Analytics  cookies (also known as performance cookies) help us understand how visitors use our website and digital services. With your consent, these cookies collect aggregated and anonymised   data on how users navigate our site, what content is accessed, and how frequently services are used. This information allows us to measure performance, detect errors, and improve the functionality, design, and overall user experience of our platforms. 

Analytics cookies are only activated if you provide your consent through our cookie settings. If you choose not to allow them, we will not collect or analyse any usage data   beyond what is strictly essential. 

The legal basis for using analytics cookies is your consent, in accordance with Article 6(1)(a) of the General Data Protection Regulation (GDPR). You may withdraw your consent at any time via the “set your cookie preferences” link available at the bottom of our website.

Personalisation cookies allow us to tailor our content and services to better match your preferences and interests. With your consent, these cookies help us remember information such as your preferred language, recent searches, or destination interests, and enable features like customised offers or personalised recommendations by allowing us to create a profile of your browsing behaviour and interactions. 

These cookies ensure a more tailored and convenient user experience, though they are not strictly necessary for the core functioning of the website. They may be set by Finnair or third-party providers whose services we have integrated into our platforms. 

Personalisation cookies are used only if you provide your explicit consent, in line with Article 6(1)(a) of the GDPR. You can manage or withdraw your consent at any time through the “set your cookie preferences” link at the bottom of our website.

Platform / pixelCookie nameCookie domainDurationTypeCategoryDescription
SalesforceCookieConsentPolicyservice.force.com364 Daysthird partyPersonlisationUsed to apply end-user cookie consent preferences set by our client-side utility.
SalesforceLSKey-c$CookieConsentPolicyservice.force.com364 Daysthird partyPersonlisationUsed to apply end-user cookie consent preferences set by our client-side utility.
SalesforceGeostatic.lightning.force.comSessionthird partyPersonlisationStores user's geo location to improve chat functionality

Advertising cookies help us show you relevant marketing content on Finnair's platforms and across third-party websites and social media networks. These cookies track your browsing behaviour enabling us and our partners to display more targeted advertisements and limit irrelevant content.  If you have given your consent to advertising cookies and to receiving our personalised advertising, we share your personal data with our third-party partners that enable us to deliver targeted advertising through third-party channels and platforms. 

These cookies may also be used for measuring the effectiveness of our campaigns, retargeting visitors who have shown interest in specific destinations or services, and building lookalike audiences.

Advertising cookies are set only with your consent, under Article 6(1)(a) of the GDPR. We do not use these cookies unless you have actively opted in. You can change or withdraw your consent at any time using the “set your cookie preferences” link found at the bottom of our website.

Platform / pixelCookie nameCookie domainDurationTypeCategoryDescription
GoogleIDEdoubleclick.net389 Daysthird partyAdvertisingUsed by Google DoubleClick to provide ad delivery, report ad performance, and target ads
Google_gcl_aufinnair.com89 Daysfirst partyAdvertisingUsed by Google AdSense for experimenting with ad efficiency across websites using their services.
Googlear_debugdoubleclick.net29 Daysthird partyAdvertisingUsed by Google Ad Services to debug ads
Googletest_cookiedoubleclick.net14 Minutesthird partyAdvertisingUsed to test if browser supports cookies
Finnairaw_awcfinnair.comSessionfirst partyAdvertisingAwin click ID used for tracking purchases originating from meta search engines associated with Awin.
Meta_fbpfinnair.com89 Daysfirst partyAdvertisingDelivers advertisements when visiting Facebook or digital platforms powered by Facebook Ads.
MicrosoftMUIDbing.com389 Daysthird partyAdvertisingIdentifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
Microsoft_uetsidfinnair.com23 Hoursfirst partyAdvertisingBing Ads cookie for session-based tracking of advertising performance.
Microsoft_uetvidfinnair.com389 Daysfirst partyAdvertisingBing Ads cookie for user tracking across sessions for remarketing.
Xmuc_adst.co399 Daysthird partyAdvertisingUsed by X for advertising and tracking user interactions with X’s embedded content.
Xpersonalization_idx.com399 Daysthird partyAdvertisingX cookie for tracking and personalizing user experiences on X.
X__cf_bmt.co29 Minutesthird partyAdvertisingBot detection used by X pixel

 

Why we use cookies

We use cookies for several reasons:

  • To enable the technical functionality and security of our digital platforms
  • To provide services and features (e.g. booking, managing reservations and ability to provide feedback)
  • To remember your settings, preferences, and login status
  • To analyse traffic and usage to improve performance and user experience
  • To provide personalised content and recommendations
  • To show you relevant offers and advertisements, based on your interaction with our website

Some cookies collect personal data. Where this is the case, we process your data according to our Privacy Policy.

Managing Cookie Preferences

You can manage your cookie preferences through:

  • The cookie banner presented when you first visit our website. Cookie consent is initially asked with the cookie banner.
  • The “set your cookie preferences” at any time through the link located at the bottom of the page.

In the preferences panel, you can:

  • Accept or reject specific cookie categories
  • Withdraw your consent at any time

Changing your browser settings can also allow you to block cookies or delete existing ones. However, blocking essential cookies may limit the functionality of some Finnair services.

Third-Party Cookies and Transfers

Some cookies on our website are set by third-party providers. These cookies may involve the processing of data outside the European Union or European Economic Area. Where this occurs, we ensure that such transfers comply with GDPR by using appropriate safeguards such as:

  • EU adequacy decisions
  • Standard Contractual Clauses (SCCs)
  • Vendor data protection frameworks

Each third party is responsible for its own processing activities and privacy practices. 
For details, please refer to their respective privacy policies. 

Our marketing partners are committed to building consumer awareness and establishing responsible business and data management practices and standards. Most of these companies are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB). Members of NAI and IAB adhere to industry standards and codes of conduct. The NAI and IAB members offer a general opt-out function of behavioural advertising. Please visit the Network Advertising Initiative's Opt-Out page to identify the NAI members that have placed an advertising cookie file on your computer. To opt-out of an NAI or IAB member's behavioural advertising programme also concerning other online services, simply check the box which corresponds to the company from whose advertising you wish to opt-out.

Updates to this Cookie Policy 

The version of this Cookie Policy is 2.0 and it was published on 11.08.2025. We will update this Cookie Policy from time to time to reflect changes in technology, legislation, or our services. We recommend reviewing this page regularly. If we make significant changes, we will notify you via our website or other appropriate means. The latest version will always be available on our website.

More Information 

For more information about how we process your personal data, how to contact us regarding privacy and your rights, please see our Privacy Policy.

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