Chilling out at


Text and photos by Simone Abram.

Since 1605, the annual Jokkmokk Winter Market in Sweden’s far north has gathered craftspeople from across the Arctic area of Sámiland, or Sápmi, home to the only indigenous people of Scandinavia.

Jokkmokk’s New Church dates back to 1888.

Everything snow and ice is here: over four packed days in early February filled with live concerts, films, exhibitions, dog-sledding, reindeer-racing, and even an outdoor fashion parade alongside the bustle of the market. There is every imaginable reindeer product on sale, and visitors can view the superb work exhibited by graduates of the Duodji (crafts) college, featuring stunning couture, delicate engraved and inlaid horn, and the finest hand-sewn leather.

The Viltok sisters show couture and artwork at their shop, Systrarna Viltok Galleri & Butik.

All the best Sámi designers are present, showcasing everything from fantastic fur boots to shimmering silver jewellery. With crackling fire bowls, steaming bouillon soup and cosy reindeer furs, Jokkmokk is the perfect place to celebrate the crisp joys of winter.

Hanna Råman’s stunning birch and silver jewellery.

This article was first published in the December 2015 issue of Finnair's monthly in-flight magazine Blue Wings.

Flight offers to Sweden

Check out our best offers to Sweden and book your flights today.

See offers