Paper makes a
comeback in Helsinki

Judging by Helsinki’s thriving bookstores and paper shops, printed goods are on the rise again. Three local shopkeepers share their visions.


Compiled and written by Laura Iisalo.
Photo by Laura Iisalo.

Books forever Armed with over 30 years’ combined experience in book retail, Joose Siira and Terhi Jääskeläinen opened Nide (Fredrikinkatu 35) last November. The new bookstore offers cosy nooks for browsing – a relaxing experience that is impossible to replicate in the digital world. The range includes new fiction, ­classics, art books, and magazines. The duo also organises book launches, talks with authors, and other events nearly every week, which are listed on their Facebook page. “We have always believed in print, so for us this isn’t really a comeback – this is our way of ensuring that books are here to stay,” Jääskeläinen says.

Joose Siira and Terhi Jääskeläinen opened Nide bookstore last November.

It’s a wrap Just a short walk from Nide is Papershop (Fredrikinkatu 18), a visual feast of pretty wrapping papers, delicate paper decorations, colourful notebooks, and cards. “We have been running the store for seven years now and the demand is bigger than ever,” says one of the two founders, Anna Fryckman. Custom-printed invitations, business cards, and thank-you notes round out the range. Workshops from origami to stamp making are held at the back of the store.

Cards galore What started as a small family business in Hakaniemi Market Hall 43 years ago has become the favourite destination of shoppers hunting for the perfect postcard. A second Putinki store was opened in November on Korkeavuorenkatu specialising in locally designed and produced paper goods. Store manager Laura Hartonen says cards are becoming trendy again: “People are bored of just sending emails. There’s something nostalgic about paper cards – they make people happy. That’s their staying power.”

This article was first published in the April 2016 issue of Finnair’s monthly in-flight magazine Blue Wings.