London – a whole world in one city
Created by Mondo for Finnair
Is it a cube or a pyramid? What does it look like from the inside? And what’s in there? Switch House, the twisted brick tower extension to Tate Modern, has been named London’s most important new cultural building in decades. A holiday in London offers a hefty dose of the new and the old, classic culture.
London is without a doubt one of the most exciting cultural cities in the world, and much has happened there in the field of culture over the past few years. In addition to Tate Modern, London’s newly relocated Design Museum, for example, has received wide acclaim. The enormous British Museum and the many musicals are of course London’s best-known classics.
London has always been able to keep its eyes on the future, which shows in its constantly evolving architecture. Different periods and tastes amalgamate in this city into a fascinating mix of historical layers. Behind the Victorian Tower Bridge and the medieval Tower of London loom the futuristic skyscrapers of the City. A similar intermingling and richness of origin is also true of Londoners themselves and the numerous accents of English heard around the city, in London’s restaurants, pubs and clubs. On a city break to London you can travel the whole world over in just one city.