Los Angeles – a holiday in the stardust city
USA
Created by Mondo for Finnair
It looks as if a spaceship has landed in the centre of Los Angeles. The Broad, the contemporary art museum, is a fascinating cubical building. The impression of a spaceship grows even stronger in the museum lobby from where the exhibition spaces are accessed through an unusual, organically shaped opening. Inside you’ll see works such as a gigantic table standing next to which you’ll see the world from a completely new perspective.
Completed in Downtown Los Angeles in 2015, the museum of contemporary art The Broad is a prime example of what LA has to offer as a holiday destination: it is much more than theme parks, Hollywood stardust and bohemian beach life at Venice Beach.
The Broad is neighboured by another major edifice, Frank Gehry’s Walt Disney Concert Hall. Downtown Los Angeles is in fact living a kind of revival. The old brick buildings in the Arts District on the edge of Downtown are filled with boutiques, design studios and cosy restaurants. Downtown is LA at its most authentic and trendiest.
